Top 5 marketing tips for small businesses to grow 2023
The top five trends that we are gonna see in marketing in 2023 and that every small business should take note of. #1: Video Video has...
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Saskia Thornton
Sep 1, 2022
Closing the gap between culture and branding.
You are the sum of the five people you associate with. I love this quote as it shows how much of an impact your environment has on how...
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Saskia Thornton
Oct 1, 2020
How user research (not market research) makes you a better marketer.
Market research is widely understood as the act of conducting surveys and focus groups, and using big data to gather understanding about...
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Saskia Thornton
Dec 12, 2019
Company Culture – The neglected marketing strategy needed for developing brands in 2020
Consumers are no longer buying brands. They buy from companies with real people and a collective ethos behind them. We can broadly sum...
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Saskia Thornton
Sep 2, 2015
What I learnt spending one week visiting Drop Box, IDEO, Google, Cisco, & more
In 2014 I joined some of New Zealand's top CEOs and business leads of touring some of the most inspiring, companies in the world. We...
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