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Thinking on strategy, brands and growth.

Practical notes for owner-led businesses on the decisions underneath the marketing: who you’re for, what you sell and how it all fits together.

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Strategy

How do you know if an idea actually has legs?

Some ideas look brilliant around the table and land with a thud in front of real customers. Here’s what makes me pause before committing time and money to a new idea.

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6 min read