Living in NZ half the year and Amsterdam half the year gets us out of the 'rat race' - Stuff Media
"After the renovation was completed, and the Covid-19 pandemic set in, they turned their minds to thinking how they could “design” their...
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SASKIA
THORNTON
Business Design & Marketing Strategy
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Saskia Thornton
- Jan 16
- 2 min
Top 5 marketing tips for small businesses to grow 2023
The top five trends that we are gonna see in marketing in 2023 and that every small business should take note of. #1: Video Video has...
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Saskia Thornton
- Dec 13, 2022
- 1 min
Home on the go: Saskia and Mike’s caravan for homecoming summers
“We both enjoy living and designing small spaces as it forces you to think cleverly about design and the things you put into a home...
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Saskia Thornton
- Sep 1, 2022
- 3 min
Closing the gap between culture and branding.
You are the sum of the five people you associate with. I love this quote as it shows how much of an impact your environment has on how...
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Saskia Thornton
- May 27, 2022
- 1 min
A chat with Saskia Thornton - The Dominion Post Newspaper
"I didn't know about gender bias when I started my career, I just worked hard and didn't let anything hold me back. I don't agree with...
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Saskia Thornton
- May 12, 2022
- 1 min
Meet the mates who started a motorcycle factory in central Wellington
"Despite pride in their work, the demand caught them by surprise. "We didn't know what to expect but we've been blown away with the...
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Saskia Thornton
- Mar 3, 2022
- 1 min
Meet the female E-motorcycle founder breaking business barriers
"She later went on to lead the same company into the development of an electric all-in-one brewing system. An international success, it...
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Saskia Thornton
- Apr 6, 2021
- 1 min
Wellington Electric bike company successfully closes $500k investment round - Idealog Magazine
Wellington Electric bike company successfully closes $500k investment round "In a win for the EV movement (and the environment),...
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Saskia Thornton
- Oct 1, 2020
- 4 min
How user research (not market research) makes you a better marketer.
Market research is widely understood as the act of conducting surveys and focus groups, and using big data to gather understanding about...
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Saskia Thornton
- Dec 12, 2019
- 3 min
Company Culture – The neglected marketing strategy needed for developing brands in 2020
Consumers are no longer buying brands. They buy from companies with real people and a collective ethos behind them. We can broadly sum...
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Saskia Thornton
- Oct 31, 2017
- 1 min
Brave & Bold - Life & Leisure Magazine
"In onlv three vears, the company has sold 25.000 Grainfather machines, exporting to Australla, the United States, Britain and Europe....
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Saskia Thornton
- Sep 2, 2015
- 1 min
What I learnt spending one week visiting Drop Box, IDEO, Google, Cisco, & more
In 2014 I joined some of New Zealand's top CEOs and business leads of touring some of the most inspiring, companies in the world. We...
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Saskia Thornton
- Sep 9, 2012
- 1 min
Success: From beginner to big cheese
"Also growing is the number of countries in which the Mad Millie kits are available. Australia, where imake already has a warehouse, was...
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Saskia Thornton
- Nov 13, 2010
- 1 min
Bringing out your inner cheesemaker
"While about 10% of people in New Zealand did aspire to make their own beer and spirits, a full third admitted they'd love to turn their...
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Saskia Thornton
- Oct 31, 2010
- 1 min
Mad Millie Cheese Kits
"We want to make it easy for people to revive these bygone techniques and the kits mean you don't have to run around a million speciality...
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