About
From startup to scale: a story built in cheese, beer, bikes, and belief
Like many of the founders I work with, I didn’t start my career in an agency or behind a desk. I started on the ground — researching, testing, launching, and scaling brands from scratch.
One of those was Mad Millie — a DIY cheese kit brand I built straight out of uni. In our first year, we hit $1M in revenue, selling out of product within our first week — with zero ad spend. It wasn’t luck. It was market insight, product timing, and brand strategy.
Then came Grainfather — the world’s first all-in-one electric brewing system for home brewers. I worked with the team to bring the product to market globally, launching into 30+ countries, generating $35M+ in revenue, and selling over 25,000 units. We won NZ Food & Beverage Exporter of the Year, and later sold the business to a global malting company.
Later, I co-founded FTN Motion, an electric bike brand built to challenge category norms. Along the way, I’ve helped launch and scale multiple international brands — not by shouting louder, but by thinking smarter.
What I bring to the table
Over 17 years' experience building and scaling product-based brands
Certified in Design Thinking, Value Proposition Design, and Business Model Innovation (IDEO, Google Ventures, Strategyzer)
Bachelor of Commerce Degree with First-class Honours in Marketing & International Business
Proven track record growing multiple 7-figure brands without heavy marketing spend
My approach is holistic — because your brand doesn’t live in a silo
I don’t do “just marketing.” I look at your product, your team, your market, and your model — and build strategy that ties them together. That’s why I often work across brand, marketing, team structure, and growth ops.
My method is simple: Diagnose → Strategise → Systemise → Support
So you walk away with real clarity, sharp messaging, and a plan that can be executed — by you or your team.
17
Years in brand and strategy
$65m+
brand revenue generated
3
global brand launches
30+
international markets
From cheesemaking kits to electric motorcycles — my journey in under 3 minutes.
Watch how I built brands like Mad Millie, Grainfather, and FTN Motion — and why I now help founders scale with clarity, structure, and strategy.