The top five trends that we are gonna see in marketing in 2023 and that every small business should take note of.
#1: Video
Video has been around for a while and has been a trend in marketing for the last 10 years. However, in 2022, we saw a rise in the widespread adoption of short-form video, thanks to platforms like TikTok, Instagram reels, and YouTube Shorts. In 2023, we will see even more brands adopt short-form video to engage consumers and educate customers about their brand and products. Although short-form video is a trend, we may see it getting slightly longer, with platforms like TikTok enabling longer video formats. The key is to create snappy, to-the-point videos that are optimised for the content type and platform. If your company isn't already using video already, 2023 is definitely the year to start!
#2: Using AI to assist your marketing
I have been experimenting with various AI platforms to generate content ideas, create draft blog posts, and even do research, and the results have been amazing! In 2023, we will see AI as a tangible tool for marketers and business owners, making their jobs easier. Think of it as a virtual marketing assistant, it won't do the job for you, but it will make it easier.
#3: Authenticity becoming more authentic
In 2023, consumers will be even more savvy and able to see through fake brand fronts. To be authentic, companies will have to show much more behind-the-scenes and not be afraid to show the 'messy side' of things. Consumers prefer brands they can trust, relate to, and really feel like they are a part of, so invite them into your company, do founder 'ask me anythings', and always be upfront and transparent, even when things don't go as planned.
#4: The power of Personal Brands
Personal brands are already more powerful than traditional business brands, and this trend will continue to rise in 2023. Think about your personal brand and how you can harness it to help you build your business or career.
#5: The rise of the micro influencer (and user-generated content)
Influencer marketing has been a trend for a while, but in 2023, more companies will look to micro-influencers as a way to get more impact and stay within budget. Consumers are more likely to engage with and trust content from actual people, rather than brands, so think about how you can incorporate influencer and user-generated content into your marketing strategy to get more cut through.
So there you have it! 2023 is going to be a great year for growing your business. With the rise of short-form video, AI assistance, authenticity, personal brands, user-generated content and micro-influencers, there are plenty of opportunities for companies to engage customers and grow their brand and business in exciting new ways.
All the best for 2023!