You're so busy with the business that getting the time to work on the business has taken a back seat.
You're finding it increasingly hard to stand out from the growing competition.
You feel there is a lack of alignment on projects and what you and your team should be working on first.
You're thinking about scaling your business, but you're not sure your current business model will cope.
You struggle to articulate your unique value proposition in a concise way that everyone understands and that clearly communicates how you stand out from your competitors.
You want to expand your business internationally, but you're not sure which products to introduce into which markets, and the best way to do so.
You feel frazzled and not quite sure where to focus or put your efforts to get the business results you're after.
You lack a clear plan or road map for focused growth that the whole team can get behind.
Step back from the day-to-day to work on the big picture.
I help you move forward with:
Practical workshops using the latest collaborative tools to help you design crystal clear, well-articulated strategies to achieve your goals.
Creation of your strategic playbook, turning the key components from what we developed through our workshops into easily understandable plans and guidelines ready for implementation.
Invaluable hands-on consultancy and implementation advice from a trusted expert who has been there and done it herself.
Working together, you'll learn...
How to build your competitive advantage in layers so that it's incredibly difficult to copy
How to build assumptions and quickly test them to determine the best choice and strategy.
How to become a #1 global brand by creating a monopoly in your well-defined market.
How to build empathy with your customers so your brand speaks to them on an emotional level.
How to link business strategy, business model design, and brand strategy to grow faster while spending less on advertising.
How to use strategy to build a high-performing team that lives and breathes your vision to help you bring it to life.
"Saskia is an outstanding marketing strategist and a pleasure to work with. She brings a wealth of experience and innovation to her profession. She demonstrates a lot of care in her work. She took the time to consider the purpose of what I was seeking to achieve. She brought many great ideas and honest feedback that helped create and improve the digital marketing strategy and resources for my business."
"....to sum up, the first session turned out to be super insightful and we are looking forward to working and enriching our start-up together!"
"Saskia is very strategic yet detailed too. She was able to help us on a consulting project involving business background analysis and helped us develop a strategy for growth. We are pleased with the outcome and will continue working with her on upcoming projects!"
"Hey Saskia! I want to thank you for all your efforts. The business strategy document is integral to our growth and is used in onboarding sessions for each and every employee. I think you'll be happy to know that our big hairy goals are also being met! Originally, we set a goal to build momentum in Dec 2021 for SAAS. We ended the year off with over 150+ paying subscriptions, and 30% of them are yearly and 3 years' plans too!"
3 phases, one goal. Let's build your business
DEVELOP THE BUSINESS STRATEGY
BUILD YOUR BRAND, OWN YOUR MARKET
Take a big picture overview of what's happening in your market. Uncover new insights, trends and unrealised market opportunities for products, business models and strategic positioning.
Get clear on where you're heading and decide how you will get there. Together we build the strategic road map around products, positioning, and business models to take you and your business there.
Develop a brand and marketing strategy that connects it all together. Establish your brand's core identity and a marketing strategy that communicates your unique value, one that engages your consumers throughout the customer journey.
The Strategy Development option is for....
Startup founders looking to supercharge their existing brand with better strategic planning.
Entrepreneurs looking for guidance, helping them go from 'new business idea' to securing investment to 'launch-ready.'
What we can cover
What business we want to create, the opportunity/gap we are filling, creating and optimising the supporting business model, and go-to-market plans.
Includes: market analysis - SWOT - competitor analysis - consumer research - business model testing - business model design - value proposition design - business vision and goal setting - company culture - business strategy design - business assumption testing
How we create the right brand to front our business, stand out from the crowd and resonate with our selected customers.
Includes: brand positioning statement - customer value proposition - brand mission - brand vision - brand values - tone of voice - customer value mapping - customer avatar/persona development - brand content pillars.
Marketing Strategy & Management
How we communicate to the world, captivate our audience, and meet the goals of the business & brand.
Includes: marketing goals - marketing strategy - marketing plans and tactics - customer journey mapping - marketing channel optimisation - conversion rate optimisation - emotive vs rational-based advertising - marketing funnels - marketing budget optimisation - building a marketing & sales team - marketing KPIs/OKRs.
Let's create something worth talking about
Experience has taught me that you can spend as much as you want on marketing, but if you've got the wrong product, a brand that's off, a dysfunctional business model, or you're targeting the wrong customers, you're wasting your money.
I know how to identify the problems that are crippling your business strategy, and how to fix them to make your marketing more effective.
I specialise in creating brands that have a 'natural buzz', that we can amplify through clever marketing strategies for even greater impact.
In my 13 years in business, I've built 2 international brands from the ground up (both turning over multiple millions in revenue every year), am busy building my third, and have successfully managed dozens of new products and brands.
I've been trained in design thinking, design sprints and workshop facilitation techniques through top institutes and training bodies including IDEO, Google Ventures, and Strategyzer.