Despite having a background in marketing I decided to attend Saskia Thornton’s marketing strategy masterclass — the world is changing quickly and I’ve become increasingly concerned that some of the approaches and practices I’d relied on in the past no longer seem effective or reliable. Having looked at Saskia’s background I was expecting a very professional and expert delivery. Where the workshop went beyond that, for me, was in its structure, which ensured that we fully explored each of the aspects of marketing strategy that Saskia covered in isolation, enabling all participants to build out a really clear strategic structure quickly and (almost) painlessly. The advantage of the way Saskia broke it down is that, having worked through her templates once, participants walk away with an endlessly repeatable process that allows ongoing testing and iteration. I highly recommend the workshop to anyone who’s interested in optimising their marketing activities — whether they’re full-time marketing professionals or business operators for whom marketing is a vital part of growing their business and strengthening their customer relationships.