Business Design Blueprint

Turn a good business into a focused, distinctive one, and align the whole company around a clear, deliberate approach to growth.

You’ve built something real: sales, momentum, maybe a team. But growth is starting to feel heavier than it should.

The business is busy, but not always aligned.

Positioning feels fuzzy. Marketing effort doesn’t reliably turn into results.

Opportunities keep appearing, but it’s not obvious which ones actually matter.

You’re growing, but often reactively.

That’s what the Business Design Blueprint is designed to fix.

What this is

The Business Design Blueprint is a 90-day strategic partnership with you and your leadership team to design how your business grows.

Not a rebrand.

Not a marketing plan.

Not execution.

We design the underlying operating structure — including positioning, product and service offerings, sales and marketing systems, decision-making, and reporting rhythm — so growth becomes intentional, defensible, and easier to lead.

You’re not just selling more. You’re building a business competitors can’t easily copy.

This is for you if

You don’t have a broken business.

You have a capable one that’s starting to feel heavier than it should.

This is for founders and senior leaders who:

✔ Are doing roughly $1M–$25M in revenue (or have strong traction)

✔ Have a team in place — even if it’s lean

✔ Feel growth is happening, but not deliberately or repeatably

✔ Are still the default decision-maker too often

✔ Have invested in agencies or strategy work that didn’t translate into lasting clarity

You’re not looking for tactics or someone to “do the work”.

You want clarity, structure, and a business that works as a system.

The problem this solves

Most growth-stage businesses don’t stall because of lack of effort.

They stall because:

• Strategy lives in one person’s head

• Positioning isn’t clear enough to guide decisions

• Teams are busy, but misaligned

• Marketing, sales, and delivery pull in different directions

• Growth decisions are reactive

The Business Design Blueprint fixes this at the structural level, so growth becomes easier to lead and simpler to execute.

What we work through (over 90 days)

The Blueprint follows a clear strategic sequence, but where we spend time depends on what’s already in place. Some founders have a clear vision. Others have strong execution but weak positioning.

We typically work through:

• Strategic direction & priorities

• Positioning and market edge

• Product and offer coherence

• Customer journey and go-to-market logic

• Decision-making and ownership

• Scorecards, systems, and execution rhythm

Not every business needs deep work in every area, but every business needs alignment across them.

We don’t fix what already works. We focus on what unlocks the next stage of growth.

Strategy, not Execution

This is high-level strategic work with operational outcomes. We design the clarity, structure, and decisions that make execution work.

We do not run campaigns, manage channels, or act as an agency or outsourced CMO.

This work often happens alongside an internal CMO or senior marketing lead, giving them the strategic foundation to execute with confidence.

Why this works

Most business leaders get stuck in execution loops — busy, reactive, constantly adjusting.

The Business Design Blueprint breaks that cycle.

It creates a single strategic foundation that aligns positioning, offerings, go-to-market decisions, and team priorities — so decisions are made from a shared source of truth.

Without this work, businesses often drift into:

• Mis-hires or duplicated roles

• Marketing spend that doesn’t convert

• Constant pivots that exhaust the team

• Product launches that flop

• New initiatives that burn resources without traction

This is different.

Clarity comes before structure. Strategy is designed to be executed. Decisions are explicit.

The result is a business that’s easier to lead, easier to run, and able to grow without constant course-correction.

“When I came onboard as Marketing Director and saw all the work Saskia had done, I was honestly blown away! The systems she built gave me everything I needed to hit the ground running and were part of the reason I wanted to take the role.”

— Jo Nevin, Marketing Director

Time & Team Commitment

Designed for busy leadership teams:

• 1–2 × 90-minute workshops per month

• ~8 hours per month across the leadership team

• Minimal async input

• No unnecessary meetings or homework

Fewer decisions. Better decisions

Next Step

Many businesses waste tens — even hundreds — of thousands on hires, campaigns, or initiatives they aren’t ready for.

The Business Design Blueprint gets the foundations right first — so every decision and dollar after this goes further.

“There are plenty of consultants and agencies out there, but Saskia actually understands how businesses work. She gave us clarity on our positioning, marketing structure, and customer journey and a clear strategy we could execute against.”

— Gemma Brewerton, Founder / Director

Want to find out more? Book a no pressure clarity call to see if the Business Design Blueprint is a fit.