Strategic Training for Founders and Senior Leadership Teams

Helping founders and senior leadership teams learn to think strategically, refine their positioning, align their teams, and build brand and marketing growth systems that last.

With 17 years in brand building and business strategy, across intrapreneur, entrepreneur and senior leadership roles, I’ve seen how internal capability determines a business’s ability to scale.

Over the past five years, I’ve focused on helping other businesses build that capability from within — training founders, senior leaders, and marketing professionals to think strategically, make confident decisions, and align their teams around a clear growth direction.

Current training areas include:

  1. How to diagnose your business's growth bottlenecks before investing in new marketing initiatives, rebrands, campaigns or new hires — ensuring resources spent are directed at the real constraint.

  2. How to build strategic business plans that actually drive results — teaching my proven methods for identifying white space in a market, building competitiveness into their market position and brand, identify needle-moving activities, and designing marketing plans and systems to keep themselves and their team aligned around a clear vision, strategy and rhythm.

  3. Training senior marketing leaders in brand strategy, market positioning, generating customer insights, customer journey mapping, building marketing strategy, go-to-market plans, and leading effective, performance-driven marketing teams.

These training sessions and programs are designed for leadership and marketing teams ready to embed strategic thinking and systems that drive performance - not just activity.

“When I started in marketing, I was a shy, uncertain graduate - and over the years, you completely transformed my confidence. You taught me how to think strategically, not just execute, and that’s changed the way I work. Your clarity, structure, and ideas have shaped how I lead today - that foundation helped me step into management positions with confidence. You’re an incredible marketer and teacher, and I’m so grateful for everything I’ve learned from you.”

— Rachel Pickering, Marketing & Communications Manager, NZ


Training provided both virtually - (Zoom, or recorded video trainings) - or in person.

Personalised 1:1 training or group masterclasses available.

Pricing by request.