Brand Strategy & Positioning Sprint

A focused 4-week strategic sprint to clarify positioning, customers, and brand direction — before design, marketing, or growth decisions are made.

The Brand Strategy & Positioning Sprint is designed to create clarity fast. It helps leadership teams make confident decisions about:

• Who the brand is really for

• What category it competes in (and should own)

• What it stands for — and refuses to become

• How it should win in the market

This is not creative brand work.

It’s strategic positioning and alignment, designed to remove ambiguity before execution begins.

When this sprint is the right fit

This sprint works best when the stakes are real and decisions need to be right.

It’s ideal if you are:

• Creating a new brand within an existing business

• Launching a sub-brand, product line, or spin-out

• Expanding into a new category or customer segment

• Experiencing internal disagreement about brand or direction

• Preparing for a redesign, relaunch, or next growth phase

In these situations, the risk isn’t creativity — it’s getting the positioning wrong.

This sprint gives you the clarity to move forward with confidence.

How the sprint works

This is a tightly structured, three-phase engagement. No fluff. No premature creative.

Phase 1: Strategic Diagnosis (Pre-work)

Before we get in a room together, I identify the real strategic tension.

Inputs include:

• Leadership questionnaire

• Existing brand, product, and marketing assets

• Business context, goals, and constraints

Focus areas:

• Current (intentional or accidental) positioning

• What’s driving the need for change

• Where leadership is aligned vs divided

• Whether the core constraint is Message, Offer, or System

Output:

Clear working hypotheses that shape the workshop and focus decision-making.

Phase 2: Leadership Alignment Workshop

The workshop is designed to create shared decisions, not surface opinions.

We work through:

• Brand role and future intent

• Ideal customer clarity (real decision-makers, not demographics)

• Customer journey and trust-building moments

• Category and competitive mapping

• Brand guardrails and product fit

Outcome:

✔ Leadership alignment

✔ Clear strategic decisions

✔ Constraints that enable focus and growth

Phase 3: Strategy Synthesis & Direction

I translate the work into clear, usable strategy.

You receive:

• Defined competitive positioning

• Clear ideal customer profiles

• A strong value proposition

• A brand narrative that guides marketing and design

• Strategic brand guardrails (always / never principles)

• Optional design direction brief (if relevant)

This becomes the foundation for confident design, marketing, and go-to-market work.

What this sprint is (and is not)

This sprint is:

• Strategic, not cosmetic

• Alignment-led, not opinion-led

• Designed to unlock confident decisions

• A foundation for design, product, marketing, and growth

This sprint is not:

• A logo or visual identity project

• A tone-of-voice rewrite

• A marketing plan

• A naming exercise (unless scoped separately)

  
  

Investment

Brand Strategy & Positioning Sprint

4 weeks

$3,500 + GST

Delivered remotely. In-person workshops available by arrangement.

How This Fits With Other Work

Choose this sprint when the challenge is brand, positioning, or customer clarity.

If the issue runs deeper across the business (strategy, structure, systems, and execution rhythm) I’ll recommend the Business Design Blueprint instead.

This sprint often becomes the starting point for broader growth work, but it stands strongly on its own.