Feb 2, 2023
The Challenge
When Kelly and Simon decided to launch a gin distillery on the Gold Coast, they had passion and an idea — but no clear brand or strategy. As a startup couple, they knew they needed professional guidance to turn their idea into a credible brand that could succeed in a crowded market.
They wanted help with:
Brand and business strategy to guide their launch.
A clear vision, mission, values and culture to align their direction.
Professional brand execution on a startup budget.
Coaching on how to manage freelancers and marketing execution in a lean way.
The Approach
I partnered with Kelly and Simon to transform their idea into a brand ready for market.
Developed a professional brand strategy and positioning that gave them clarity on how to present themselves.
Implemented the brand by engaging my network of trusted contractors — delivering design and brand assets that looked and felt professional from day one.
Introduced tools and frameworks for communication, accountability, and performance tracking.
Mentored Kelly on how to continue executing in “startup mode”: finding the right freelancers, keeping quality high, and managing work on a limited budget.
The Outcome
Two Tales Gin launched with a clear, professional brand that stood out in their category.
They received huge positive feedback on the brand identity from both customers and peers.
Consistently exceeded their original sales targets, selling well beyond their initial 10-bottle-per-market goal.
Built a strong foundation for growth, with the skills and systems to keep scaling in startup mode.
Client Feedback
“As a couple starting out with just an idea, working with Saskia gave us the clarity and confidence to build a professional brand which has been the most important thing for us. The tools she provided helped us communicate better as a team, and the support and push to get things done has been invaluable. Our brand has been really well received, and we’ve had so much positive feedback already!"
- Kelly Clive, Founder, Two Tales Gin
Why This Matters
This case study highlights how early-stage founders can turn an idea into a credible, market-ready brand with the right strategy, execution, and coaching. Two Tales Gin shows that professional brand strategy, delivered with startup pragmatism, can create both strong early traction and the foundations for long-term growth.