Case study
Two Tales Gin
Gold Coast
“Working with Saskia gave us the clarity and confidence to build a professional brand.”
How Two Tales Gin went from an idea to a brand with market traction
Two Tales Gin
Sound familiar?
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You have the idea and the passion, but no clear brand or strategy yet.
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You need professional brand execution without a big-company budget.
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You need clarity around your vision, mission, values and culture before you launch.
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You’re relying on freelancers and need a lean way to manage the work without losing quality.
The story
Two Tales Gin’s story
When Kelly and Simon decided to launch a gin distillery on the Gold Coast, they had passion and an idea, but no clear brand or strategy. They wanted professional guidance to turn the idea into a credible brand that could succeed in a crowded market.
Saskia worked with them to develop the brand strategy and positioning, then brought it to life through a network of trusted contractors. She also introduced tools for communication, accountability and performance tracking, and mentored Kelly on how to keep executing in startup mode while managing freelancers, quality and a limited budget.
The outcome
What changed
Two Tales Gin launched with a clear, professional brand and started building traction quickly. The brand was well received, sales consistently exceeded the original target, and Kelly and Simon had the skills and systems to keep building the business in startup mode.
They now had…
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A clear, professional brand that stood out in its category
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Strong positive feedback on the brand identity from customers and peers
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Sales consistently exceeding the original goal of 10 bottles per market
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The skills and systems to keep scaling while staying in startup mode
★★★★★
“As a couple starting out with just an idea, working with Saskia gave us the clarity and confidence to build a professional brand which has been the most important thing for us. The tools she provided helped us communicate better as a team, and the support and push to get things done has been invaluable. Our brand has been really well received, and we’ve had so much positive feedback already!”
KC
Kelly Clive
Founder, Two Tales Gin