Sound familiar?
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You're so busy with the business that getting the time to work on the business has taken a back seat.
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You're finding it increasingly hard to stand out from the growing competition.
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You're not sure if the marketing strategy is effective, or how to measure its success.
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Your brand lacks engagement and the emotive elements you know it needs to take your business to the next level.
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You're thinking about scaling your business, but you're not sure your current business model will cope.
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You struggle to articulate your value proposition in a concise way that everyone understands and that clearly communicates how you stand out from your competitors.
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You're paying a senior executive too much to simply carry out tactical tasks, or you have a less experienced individual handling your strategic decision-making. In either case, your team needs effective strategic leadership.
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You feel frazzled and not quite sure where to focus or put your efforts to get the business results you're after.
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You lack a clear plan or road map for focused growth that the whole team can get behind.
Step back from the day-to-day to work on the big picture.
Move forward with the expertise your business needs:
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Practical workshops and consulting using the latest collaborative tools to help design crystal clear, well-articulated brand & marketing strategies to achieve your business goals.
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Creation of your Business Playbook, in which we turn the strategy into easily understandable plans and guidelines ready for implementation.
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Invaluable hands-on consultancy, mentoring, implementation advice & team support from a trusted expert who has been there and done it herself.
Let's work together to:
Build your competitive advantage in layers so that it's incredibly difficult to copy.
Build and test assumptions quickly to determine the best choice and strategy.
Become a #1 global brand by creating a monopoly in a well-defined, strategically chosen market.
Develop and build empathy with your customers so we can ensure you build a stronger brand that speaks to them on an emotional level.
Link your business goals, business model, brand and marketing strategy together to grow faster while optimising your marketing spend.
Bring rigour to your marketing with clear KPIs and the development of a high-performing team to bring the strategy to life.
Results we'll achieve
Strategic and targeted in all your activities.
Cut through noise. Get attention and loyal customers without spending $1,000's on advertising.
Clear direction and plans for business growth.
Enter new markets, develop products, and launch brands with more certainty to hit your revenue goals.
Engage & inspire the whole company.
Clear vision and actionable plans which inspire the whole team to get behind.
What I cover
Business Strategy
Envisioning the business we want to create by identifying the opportunity/gap we are filling, creating and optimising the supporting business model, and creating a go-to-market plan.
Includes: Market Analysis - SWOT - Competitor Analysis - Consumer Research - Business Model Testing - Business Model Design - Value Proposition Design - Business Vision & Goal Setting - Company Culture - Business Strategy Design - Business Assumption Testing.
Brand Strategy
Creating the right brand to front our business, stand out from the crowd and resonate with our selected customers.
Includes: Brand Positioning Statement - Customer Value Proposition - Brand Mission - Brand Vision - Brand Values - Tone of Voice - Customer Journey Mapping - Customer Avatar & Persona Development - Brand Content Pillars.
Marketing Strategy
Communicating to the world, captivating our audience, and meeting the goals of the business and brand.
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Includes: Marketing Goals - Marketing Strategy - Marketing Plans & Tactics - Customer Journey Mapping - Marketing Channel Optimisation - Conversion Rate Optimisation - Emotive VS Rational-Based Advertising - Marketing Funnels - Marketing Budget Optimisation - Building and leading a Marketing & Sales Team - Marketing KPIs & OKRs.
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One goal. Let's build your business.
Every month, get:
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Strategic oversight of your brand and business strategy from the perspective of an experienced Chief Marketing Officer (CMO).
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Goal and KPI setting with guidance on measurement and tactical improvements.
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Strategy workshops, coaching and mentoring sessions for you and the team.
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Ongoing support and leadership for your internal marketing team.
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Development and ongoing upkeep of your 'Business Playbook' which outlines your brand and business strategy, ready for implementation.
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Access to additional professional hands-on marketing support and technical know-how from my team of technical experts for when you and your team need help with implementation.
Saskia's work helped us disrupt our industry to bring huge international growth to our business. Her unique ability to find a gap in the market and successfully bring new products and brands to market are invaluable to any business looking for a big impact.
PETER EASTWOOD
Serial Entrepreneur & Founder of Bevie/Imake
"....to sum up, the first session turned out to be super insightful and we are looking forward to working and enriching our start-up together!"
"Saskia is an outstanding marketing strategist and a pleasure to work with. She brings a wealth of experience and innovation to her profession. She demonstrates a lot of care in her work. She took the time to consider the purpose of what I was seeking to achieve. She brought many great ideas and honest feedback that helped create and improve the digital marketing strategy and resources for my business."
"Saskia is very strategic yet detailed too. She was able to help us on a consulting project involving business background analysis and helped us develop a strategy for growth. We are pleased with the outcome and will continue working with her on upcoming projects!"
"Hey Saskia! I want to thank you for all your efforts. The business strategy document is integral to our growth and is used in onboarding sessions for each and every employee. I think you'll be happy to know that our big hairy goals are also being met! Originally, we set a goal to build momentum in Dec 2021 for SAAS. We ended the year off with over 150+ paying subscriptions, and 30% of them are yearly and 3 years' plans too!"
The Growth Accelerator is for....
Businesses looking to supercharge their results through strategic marketing used to build a brand and business that truly stand out.
Founders and CEOs looking for more strategic guidance to make their marketing efforts more effective and aligned with their wider business goals.
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Let's create something worth talking about
Experience has taught me that you can spend as much as you want on marketing, but if you've got the wrong product, a brand that's off, a dysfunctional business model, or you're targeting the wrong customers, you're wasting your money.
I know how to identify the problems that are crippling your business strategy, and how to fix them to make your marketing more effective.
I specialise in creating brands that have a 'natural buzz', that we can amplify through clever marketing strategies for even greater impact.
In my 13 years in business, I've built 2 international brands from the ground up (both turning over multiple millions in revenue every year), am busy building my third, and have successfully managed dozens of new products and brands.
I've been trained in design thinking, design sprints and workshop facilitation techniques through top institutes and training bodies including IDEO, Google Ventures, and Strategyzer.