How user research (not market research) makes you a better marketer.
Market research is widely understood as the act of conducting surveys and focus groups, and using big data to gather understanding about...
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Saskia Thornton
Dec 12, 2019
Company Culture – The neglected marketing strategy needed for developing brands in 2020
Consumers are no longer buying brands. They buy from companies with real people and a collective ethos behind them. We can broadly sum...
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Saskia Thornton
Oct 31, 2017
Brave & Bold - Life & Leisure Magazine
"In onlv three vears, the company has sold 25.000 Grainfather machines, exporting to Australla, the United States, Britain and Europe....
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